The Why: A Million Soul Campaign (Part 1 of 3)

The Crisis and the Call: Why America Needs Another Great Awakening
By P. Douglas Small
President, PRAYER AT THE HEART
It took a Great Awakening to give birth to America. It will take another to save her.
As the nation approaches its 250th birthday, we find ourselves at a threshold moment. Scripture describes such times as both perilous and pregnant with possibility (2 Timothy 3:1-13; Joel 2:28-29). Ours is an age of light and darkness colliding — bold godliness standing alongside unapologetic ungodliness. Neutrality is no longer an option. Decisiveness is required.
Church membership in America has fallen below 50%. Weekly attendance hovers around 15%. In the 1950s, more than half of Americans were in worship on Sunday. The nation was reminded weekly of its moral anchor, its dependence upon God, and the sacred source of its freedom and prosperity. Today, absolute truth has been replaced by relativism. Conscience is negotiable. Tolerance has given way to hostility. The cultural center has collapsed.
Nearly 69 percent of young people no longer believe in the God of the Bible. Even among clergy, belief in foundational doctrines has weakened. The cultural campaign against faith has been systematic and sustained. Public prayer and Bible reading have been removed from schools. Marriage and gender have been redefined. Sacred life has been diminished. The Imago Dei — the image of God in humanity — has been obscured.
Yet this moment is not without hope.
Throughout biblical history, when faith nearly perished, God intervened. During Israel’s slavery in Egypt, during the prophetic confrontations with Baal under Elijah, and during Judah’s captivity in Babylon — these were the darkest hours. Yet these were also the hours when miracles clustered most densely. God acted not merely for survival, but for His purposes.
America today stands in a similar moment.
Political shifts may restrain certain excesses, but executive orders and legislative reforms cannot produce lasting transformation. Without spiritual awakening, reforms will prove temporary — like King Josiah’s revival, which faded within a generation. What we face is not merely ideological conflict but spiritual battle. As Paul reminds us in Ephesians 6:12, “We wrestle not against flesh and blood.”
The answer is not partisan victory. It is national repentance.
The Million Soul Campaign emerges from this urgency. Its premise is simple: mobilize one million believers to pray strategically and persistently for one million conversions. This is not a marketing strategy. It is a spiritual strategy. Hearts must change before systems can change. Only transformed people can sustain transformed culture.
For perspective, one million conversions would double the current annual rate of salvation in America — yet still represent only a beginning. True awakening historically touches 8–12 percent of a population. For America, that would mean 35 million people experiencing genuine spiritual rebirth. We start with a million because every awakening in history began with a remnant.
This is not alarmism. It is realism shaped by faith.
Our forefathers appealed to heaven in the Declaration of Independence. That desperate prayer birthed a nation. Now we must appeal again. The stakes are generational. Without decisive spiritual renewal, our grandchildren may inherit a nation where freedom of conscience is constricted and biblical faith marginalized.
But history also teaches that when God’s people humble themselves, pray, seek His face, and turn from wickedness, He responds.
This is the “why” behind the Million Soul Campaign.
Not politics.
Not nostalgia.
But revival.
The job that is never started takes longest to finish. The hour is late — but the window is open.
Let us begin.
